Role OverviewThe Director of Global Trade & Channel Marketing will lead the worldwide development and execution of trade and channel marketing strategies to enhance STG handmade cigar brand visibility, optimize product performance, and accelerate commercial growth across diverse online, retail and other sales channels.
What You Will Do
Create and execute a strategic vision for trade and channel marketing, aligning with company goals and market trends. Drive revenue growth through global and local sales initiatives to help the sales teams achieve budget targets.
Why It Might Be a Fit
This role requires deep expertise in channel-specific strategy development and strong capability to manage complex sales ecosystems across multiple geographies, channels, and markets.
Requirements
- 10+ years of progressive experience, developing, designing, and implementing marketing strategies across multiple channels and global markets
- Bachelor’s degree in business, Retail or Hospitality Management, Marketing, or related field (MBA preferred)
- Strong financial acumen, with experience managing budgets with P&L responsibility
- Ability to travel as needed
Benefits
- Comprehensive Health Care, Vision & Dental Plan
- Flexible Spending Account
- Disability Plans
- Basic & Supplemental Life Insurance
- Additional Supplemental Benefits
- Paid Vacation, Paid Time Off (PTO) days, Holidays
- 401(k) Retirement Saving Plan including a generous Company match
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