Role OverviewReporting to the Chief Commercial Officer and Co-Founder, you’ll own marketing at Lightship: the strategy, the team, and the numbers. You will set a marketing strategy that drives fast brand exposure and measurable sales ROI, and hold it steady as a North Star while the weekly and monthly realities of a growth-stage hardware company shift under it.
What You Will Do
Set the strategy, then execute it. Build a marketing strategy that ties brand building to pipeline and revenue, articulate it so the whole company can repeat it, and keep it intact through the quarter-to-quarter turbulence of a growth-stage hardware business.
Why It Might Be a Fit
You will partner with Brand, run the playbook, drive qualified demand, lead and grow the marketing team, measure honestly, support the commercial line, and work alongside the product.
Requirements
- 10+ years in marketing, including 4+ leading a team, with a track record of taking a consumer brand from early awareness to real demand.
- Experience marketing a high-consideration, physical product with a long sales cycle, where the buyer researches for months before they commit.
- A data-driven approach; you set measurable goals, track attribution, and change course based on results
- Excellent storytelling, with the ability to make technical products accessible and compelling.
- Experience building a team and marketing function from an early stage.
Benefits
- Healthcare, Dental, Vision
- 401k
- Flexible Paid Time Off
- 13 Company Holidays
- 12 weeks paid parental leave
- Yearly LightTrip stipend for an RV trip &/or professional development opportunities
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