Distribution Marketing Strategist

WoodmenLife
Omaha, NE
Category Marketing
Remote
Job Description
WoodmenLife is looking for a Distribution Marketing Strategist to develop and execute agent-focused marketing strategies. The role involves strategic planning, campaign execution, and collaboration with sales, product, and training teams. The ideal candidate has a bachelor's degree in marketing, business, or a related field, 10+ years of marketing experience, and a strong understanding of how marketing supports sales performance.

Requirements

  • Develop comprehensive marketing strategies that support sales objectives across career and independent distribution
  • Translate enterprise brand, company differentiator, product, and value proposition strategy into targeted, agent-facing marketing campaigns and initiatives
  • Ensure campaigns are aligned to distribution priorities, sales cycles, and agent needs
  • Collaborate with career sales leadership to plan and execute marketing campaigns that increase brand affinity, agent enablement, productivity, and retention
  • Partner with sales education to develop marketing approaches that support recruiting, onboarding, training reinforcement, and ongoing career agent motivation
  • Collaborate with independent distribution teams and the brand agency to plan and execute go-to-market strategies designed to activate independent agents and IMOs
  • Ensure messaging and campaigns are optimized for independent distribution models while maintaining brand consistency and compliance
  • Partner with Sales, Product, and Training teams to ensure marketing efforts reinforce field education and sales priorities
  • Support campaign rollout, adoption, and usage within the field
  • Coordinate with internal teams to integrate distribution initiatives into broader enterprise campaigns and communications
  • Define and track relevant metrics to assess the effectiveness of distribution marketing campaigns
  • Gather insights from sales leadership, agents, and performance data to refine strategy and improve outcomes
  • Contribute to performance reporting that ties marketing activity to business and sales impact
  • Meet expectations for attendance and punctuality in accordance with the expectations established by your supervisor and WoodmenLife policy
  • Perform other duties as assigned by management

Benefits

  • Comprehensive benefits package
  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Life insurance
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