E-Commerce Communications Manager, US

TikTok
New York, NY
Job Description
Manage communications efforts for TikTok Shop in the US market, craft narratives that advance the platform's business goals, and drive media coverage to position TikTok Shop as the platform of choice for merchants and brands.

Requirements

  • Manage TikTok Shop communications efforts across the US market and serve as the primary comms point of contact for operations and business teams
  • Craft bold, clear narratives that advance TikTok Shop's ambitious 2026 business goals
  • Drive compelling storytelling and secure high-impact media coverage
  • Build and leverage deep relationships with top-tier national consumer, business, tech, trade, and retail media
  • Act as a newshound—stay ahead of media trends, industry developments, and cultural moments to identify opportunities and advise leadership on risks and opportunities
  • Train and coach executives and subject-matter experts, preparing them for media interviews, industry conferences, and public appearances
  • Manage news cycles and issues with composure, strategic thinking, and cross-team collaboration
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