Ecommerce Manager

The Ecommerce Manager supports Travelpro's continued growth as a design-led, consumer-focused mobility brand by improving the performance and customer experience of its US direct-to-consumer business. The manager develops and executes channel plans that improve conversion, revenue growth, and customer engagement across the primary US website, Shop app, and emerging commerce surfaces.

What You Will Do

Manage site revenue, conversion rate, and AOV performance across the primary US website, Shop app, and emerging commerce channels, recommending corrective actions when results are below plan. Identify and execute growth initiatives across merchandising, marketing, and user experience.

Why It Might Be a Fit

The Ecommerce Manager owns the revenue engine that directly funds Travelpro's transformation into a design-led, consumer-obsessed company. Success in this role unlocks scalable growth infrastructure, deeper customer relationships, and the brand authority needed to compete in an increasingly direct-to-consumer market.

Requirements

• 6+ years of progressive experience in ecommerce, digital marketing, or DTC roles, including experience managing people, agencies, or cross-functional workstreams within a CPG or consumer-brand environment.
• Proven track record of owning and growing ecommerce revenue at scale in a DTC environment
• Deep, hands-on Shopify expertise
• Extensive experience owning paid media strategy across the full funnel — from upper-funnel awareness and prospecting through mid-funnel consideration to lower-funnel conversion and retargeting — across Meta, Google, programmatic, and affiliate channels, either directly or in close partnership with agency teams
• Experience with affiliate marketing programs and platforms
• Strong background in customer acquisition strategy and paid media planning
• Experience leading A/B testing and CRO programs with demonstrated results
• Demonstrated AI deployment in DTC + familiarity with agentic commerce and AI answer engines.

Benefits

• Flexible Time Away
• company-paid holidays
• hybrid work flexibility
• Medical
• Dental
• Vision
• Health Savings Accounts
• wellness programs
• 401(k) company match