Executive Director, Social Platforms

The Executive Director, Social will lead social-first marketing strategy across the network's original series and brand campaigns. This role serves as an expert on social platforms, audience behavior, creator ecosystems, and emerging digital trends, translating platform intelligence into breakthrough marketing strategies that drive awareness, fandom, conversation, and cultural relevance.

What You Will Do

Establish strategic frameworks, best practices, and measurement approaches across all social marketing efforts. Develop platform-specific strategies that maximize audience engagement, conversation, and cultural impact.

Why It Might Be a Fit

This role requires equal parts strategist, cultural observer, platform expert, and organizational influencer. The ideal candidate will have 10+ years of experience in social media, digital marketing, entertainment marketing, or audience engagement.

Requirements

• 10+ years of experience in social media, digital marketing, entertainment marketing, or audience engagement
• Deep expertise across major social platforms and evolving digital ecosystems
• Proven track record developing social-first strategies for premium entertainment brands, media companies, streaming services, studios, or consumer brands
• Strong understanding of audience development, creator marketing, community management, and cultural trend analysis
• Experience leading cross-functional initiatives across marketing, publicity, media, creative, and production teams
• Demonstrated success managing and developing high-performing teams
• Exceptional communication, presentation, and stakeholder management skills
• Strong analytical mindset with ability to translate data into strategic recommendations

Benefits

• Full Coverage – Medical, Vision, and Dental
• Annual discretionary bonus and merit increase
• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)