Founding Designer

Overlay
Oakland, CA
Job Description
Role Overview

You'll be our first in-house designer, working alongside our external industrial design firm. One week you're refining the identity system, the next you're designing app screens with product, the next you're making something for social that people actually want to share.

What You Will Do

Own Overlay's visual identity — logo system, typography, color, motion, art direction — and carry it across everything we make. Design the product experience alongside engineering: app UI in Figma, from flows to polished shipped screens.

Why It Might Be a Fit

You define the brand in a new category with no template to inherit. Brand, social, and product live together here. You carry one point of view across all of it, without silos or handoffs.

Requirements

  • 5+ years across brand and digital design, with shipped work in: brand identity, social/campaign creative, and product UI.
  • An AI-native workflow — tools like Midjourney, Figma AI, Runway, or Claude Code are part of how you work daily, and you have a point of view on them.
  • A portfolio with range: strong systems thinking and work with personality.
  • A feel for a premium, design-minded customer — taste that shows up in the details.
  • Ease with ambiguity, change, and the occasional blank page — you scope your own work and ship without a creative director.

Benefits

  • Highly competitive salary & generous early-stage equity
  • Best-in-class medical, dental & vision insurance
  • 401(k) matching program
  • Flexible Time Off with 10 paid holidays
  • Commuter benefits
  • Office in downtown Oakland near 19th Street BART station
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