Global Content Lead

General Motors
Warren, MI
Category Marketing
Job Description
The Global Content Lead plays a pivotal role in supporting GM's global markets by driving the cohesive planning and execution of high-impact assets for international vehicles.

Requirements

  • 5+ years of advertising or integrated marketing experience required
  • Hands-on experience using generative AI tools in a marketing, creative or content production context
  • Strong project management abilities with attention to detail
  • Excellent written and verbal communication skills
  • Demonstrated ability to translate marketing or brand briefs into effective prompts, inputs and workflows that produce on-brand AI-generated content
  • Familiarity with basic concepts of AI governance in marketing
  • Experience testing or piloting new content tools or platforms, documenting learnings, and turning them into simple guidance for non-technical marketing partners
  • Creative thinking with a strong understanding of branding and visual communication
  • Ability to work collaboratively in a dynamic, fast-paced environment, adapting to manage multiple priorities and fostering a culture of inclusion
  • Proficiency in managing relationships with external agencies and internal cross-functional teams
  • Expertise in cross cultural communication and collaboration with global stakeholders
  • Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences

Benefits

  • Retirement Plan
  • Tuition Reimbursement
  • Generous Parental Leave
  • Relocation Assistance
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