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Global Content Lead
General Motors
Warren, MI
Category
Marketing
Apply for Job
Job Description
The Global Content Lead plays a pivotal role in supporting GM's global markets by driving the cohesive planning and execution of high-impact assets for international vehicles.
Requirements
5+ years of advertising or integrated marketing experience required
Hands-on experience using generative AI tools in a marketing, creative or content production context
Strong project management abilities with attention to detail
Excellent written and verbal communication skills
Demonstrated ability to translate marketing or brand briefs into effective prompts, inputs and workflows that produce on-brand AI-generated content
Familiarity with basic concepts of AI governance in marketing
Experience testing or piloting new content tools or platforms, documenting learnings, and turning them into simple guidance for non-technical marketing partners
Creative thinking with a strong understanding of branding and visual communication
Ability to work collaboratively in a dynamic, fast-paced environment, adapting to manage multiple priorities and fostering a culture of inclusion
Proficiency in managing relationships with external agencies and internal cross-functional teams
Expertise in cross cultural communication and collaboration with global stakeholders
Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences
Benefits
Retirement Plan
Tuition Reimbursement
Generous Parental Leave
Relocation Assistance
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