Global PR Manager

The Global PR Manager will be responsible for identifying real-time trends taking place in culture, responding in real-time with ideas that drive earned media, and delivering regular insights, measurement, and analytics across all Global PR efforts. This person will sit on the Global PR team and work closely with regional and cross-functional teams and agency partners to lead always-on PR. They will use media monitoring and social listening tools to identify bubbling themes emerging across fashion, sports, lifestyle, and entertainment that are relevant for our brand, and identify authentic ways to insert lululemon into the conversation that ultimately drive earned.

What You Will Do

The ideal candidate will lead always-on PR by conducting proactive and reactive media monitoring and social listening to identify timely insights, themes, and trends emerging in culture to act on in real-time (ex: news jacking) and drive cultural relevance. They will establish our Global PR insights, measurement, and analytics program globally, building templates, processes, and reports. They will also provide regional PR teams with guidance and support on earned media insights, measurement and analytics.

Why It Might Be a Fit

The ideal candidate is at the forefront of culture and knows how to move at the speed of it to drive cultural relevance, has experience using media monitoring and social listening tools, has a pulse on the latest media intelligence platforms and tools, and confidence in knowing how to use data to inform public relation strategies.

Requirements

• 7-10 years of professional experience in public relations, media monitoring, social listening, and analytics
• Proficient knowledge and hands-on experience with media monitoring, social listening and reporting tools, specifically Meltwater and Muckrack, along with Sprinklr, Brandwatch, Netbase and TalkWater from a social listening perspective
• Experience writing Boolean logic and query-based searches
• Experience creating reports and visualizations in PowerPoint, Keynote and Excel
• Bachelor’s degree in public relations or related discipline

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series