Role OverviewThe Global Program Manager will be responsible for managing the go-to-market of TikTok's industry certification and holistic education programs with internal and external agency partners globally. This role will partner closely with global and regional counterparts within the marketing and sales organization.
What You Will Do
Drive go-to-market programs for agencies by developing strategic education roadmaps to deliver certification and learner nurture goals. Develop and maintain Industry Certification and Partner Education programs to accelerate new client acquisition and product growth.
Why It Might Be a Fit
The ideal candidate will have a proven ability to develop lead nurturing models or customer engagement campaigns, strong cross-functional partnership skills, and excellent written and verbal communication skills.
Requirements
- Minimum 5+ years of experience in product education strategy, content development, product marketing or client education roles
- Proven experience building and executing educational roadmaps or learning programs that drive measurable business outcomes
- Demonstrated ability to develop lead nurturing models or customer engagement campaigns
- Strong cross-functional partnership skills, with experience collaborating with product marketing or product teams
- Excellent written and verbal communication skills, with ability to translate complex product concepts into clear, actionable educational content
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