Grand Rapids, MI- Construction Marketing Brand Strategist

Owen-Ames-Kimball Co.
Grand Rapids, MI
Category Marketing
Job Description
The Brand Strategist oversees the company's brand expression across digital platforms, visual media, video, photography, newsletters, website content, SEO presence, and innovation initiatives. This role ensures consistent messaging, storytelling, and visual identity across all markets while managing content development, digital media strategy, and new marketing technologies.

Requirements

  • Develop, steward, and continually refine the O-A-K brand identity across all branches
  • Establish and enforce brand standards across print, digital, and experiential channels
  • Lead storytelling initiatives that articulate O-A-K's value propositions, project excellence, and community impact
  • Manage the organization's digital presence, including social media channels, website, analytics, and search optimization
  • Lead email newsletter planning, development, and distribution to all audiences
  • Develop and execute digital marketing plans that build market visibility, strengthen brand presence, and support employer branding
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