Job Description
The Graphic Designer plays a key role in shaping how Carlisle Architectural Metals (CAM) and its five brands present themselves in the marketplace. This position is responsible for translating brand strategy, product value, and customer insights into compelling, consistent, and high-impact visual content across all marketing and communication channels.
Supporting all five CAM brands, this role partners closely with Marketing, Sales, Product, Technical, and Customer Service to ensure creative output is strategically aligned, on-brand, and effective in driving customer understanding and business outcomes. This is a hands-on design role with strategic influence, requiring the ability to balance creativity, brand governance, and business priorities across a complex, multi-brand portfolio.
Essential Duties & Responsibilities: (This list is not all-inclusive and may evolve as business needs change.)
Brand Strategy & Stewardship
Leads overall visual strategy and is directly responsible for execution of all design projects across CAM’s portfolio of brands.
Owns projects from concept through final production, ensuring strategic alignment, quality, accuracy, and on-time delivery.
Contribute creative thinking and lead the visual strategy for campaigns, product launches, and strategic initiatives.
Apply and uphold brand standards while identifying opportunities to refine, strengthen, and evolve brand expression over time.
Partner with Marketing leadership to develop, refine, and govern brand guidelines, including visual identity systems, typography, color palettes, imagery, and brand voice.
Creative Development & Execution
Conceptualize and execute engaging graphic and digital assets across multiple channels, including but not limited to:
Email marketing
Digital and print advertising
Trade Shows, including full attendee experience
Sales enablement tools (presentations, sell sheets, brochures)
Product and technical documentation
Blog posts, white papers, and thought leadership materials
Continuing education and training content
Social media and digital campaigns
Translate complex or technical information into clear, visually compelling content.
Design with a customer-first mindset, clearly communicating value propositions and differentiators.
Cross-Functional Collaboration
Collaborate with Marketing, Product, Engineering, Sales, Customer Fulfillment, and HR to understand business needs; execute and deliver effective visual solutions.
Support internal communications, change initiatives, and training efforts where visual storytelling enhances clarity and engagement.
Participate in creative reviews and campaign planning discussions, offering thoughtful input and solutions.
Operational Excellence
Manage multiple design projects simultaneously, ensuring deadlines, priorities, and quality standards are consistently met.
Maintain organized asset libraries, templates, and version control across brands.
Identify opportunities to improve creative workflows, tools, templates, and efficiency.
Innovation & Continuous Improvement
Stay current on design trends, tools, and best practices, particularly within B2B, industrial, and technical environments.
Proactively bring forward new ideas, concepts, and creative approaches that elevate the CAM brand portfolio.
Continuously assess and improve the effectiveness and impact of creative deliverables.
Required Knowledge/Skills/Abilities:
Knowledge
Strong understanding of brand systems, visual identity, and design principles.
Knowledge of multi-channel marketing and how design supports customer engagement and sales enablement.
Familiarity with B2B, industrial, manufacturing, or technical industries preferred.
Skills
Advanced proficiency in Adobe Creative Suite / Creative Cloud.
Strong design, layout, typography, and visual storytelling skills.
Proficiency in Microsoft Office, particularly PowerPoint.
Ability to manage multiple priorities, deadlines, and stakeholders effectively.
Strong verbal and written communication skills.
Abilities
Ability to think strategically while executing tactically.
Ability to work effectively across multiple brands while maintaining clarity and consistency.
Ability to translate complex, technical information into accessible visual content.
Ability to work independently and collaboratively in a fast-paced environment.
Ability to receive feedback, take direction, and continuously improve.
Qualifications:
5–7 years of experience in graphic design, visual communication, or a related field.
Bachelor’s degree in Graphic Design, Visual Arts, Multimedia, Marketing, or equivalent experience.
Strong portfolio demonstrating brand systems, campaign work, and creative problem-solving.
Preferred Qualifications:
Experience supporting multiple brands or complex product portfolios.
Experience in B2B marketing, manufacturing, construction, or highly technical industries.
Familiarity with CRM and marketing automation platforms (e.g., Dynamics 365 / ClickDimensions).
Experience designing sales enablement or technical education materials.
Working Conditions:
Location/Hours
This position is based in our Waukesha, WI office on a hybrid basis. The environment is professional and collaborative, with access to modern office tools and systems. Standard work hours are 40–50 hours per week, Monday through Friday. Flexibility may be required based on customer and business needs.
Work-Life Balance:
The company supports a healthy work-life balance and offers flexible working arrangements where possible. While customer demands may occasionally require extended hours, CAM is committed to helping employees effectively manage work and personal commitments.
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