Group Director, Creator & Influencer

Reporting to the Managing Director, Social & Influencer, the Group Director, Creator & Influencer will be a senior leader within VML's growing creator and influencer marketing capability. This person will help translate VML's creator vision into repeatable client strategy, operational excellence, and high-quality delivery across North American accounts.

What You Will Do

Lead the development of creator and influencer strategies for major North American clients, oversee end-to-end creator and influencer program delivery, guide teams through creator sourcing, vetting, outreach, negotiation, contracting, briefing, content development, approvals, publishing, paid amplification, reporting, and optimization.

Why It Might Be a Fit

The ideal candidate understands that creator marketing is no longer a campaign add-on. It is an integrated system of influence that connects brand strategy, social platforms, content production, paid media, commerce, community, governance, and measurement.

Requirements

• 10+ years of experience in social, influencer, creator marketing, content, digital, or integrated marketing, with deep specialization in creator and influencer strategy
• Proven experience leading complex creator and influencer programs for enterprise clients
• Strong understanding of the full creator marketing lifecycle
• Ability to connect creator strategy to broader brand, social, media, commerce, content, and customer experience objectives
• Practical understanding of creator negotiations, usage rights, exclusivity, compensation models, contracting workflows, FTC disclosure requirements, brand safety, and compliance considerations
• Proven ability to coach, manage, and develop direct reports and cross-functional teams
• Strong executive communication skills
• Commercial mindset with experience identifying growth opportunities, shaping scopes, supporting pitches, and contributing to agency revenue growth
• Builder mentality: comfortable creating structure in ambiguity, improving processes, and helping scale a fast-growing agency capability

Benefits

• Competitive benefits package
• Hybrid work approach (4 days a week in the office)
• Equal opportunity employer
• Fostering a culture of respect and inclusivity