Growth Manager

TapBlaze

Los Angeles, CA

Category Marketing

Job Description

We're looking for a data-driven Growth Manager to own user acquisition and ad monetization across our portfolio of free-to-play mobile games.

Requirements

Plan, execute, and optimize paid UA campaigns across major channels (Meta Ads, Google Ads, TikTok, Unity Ads, AppLovin, ironSource, and others).
Manage and allocate UA budgets to maximize return on ad spend (ROAS) and hit LTV/CPI targets.
Conduct creative testing (ad creatives, formats, messaging) in close collaboration with the creative team to improve conversion rates and lower acquisition costs.
Monitor and analyze campaign performance daily, making real-time bid and budget adjustments.
Build and maintain LTV models that incorporate both IAP and ad revenue to inform UA spend decisions.
Monitor and optimize in-game ad revenue performance across ad networks and mediation platforms (e.g., ironSource, AdMob), improving eCPM, fill rate, and ARPDAU.
Check ad quality and work with ad networks to reduce churn and increase revenue.
Run A/B tests on ad placements and configurations to maximize ARPU without negatively impacting retention or player experience.
Monitor fill rates, eCPM, ARPDAU, and other key ad revenue metrics.

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