GTM GM, Fashion

As GTM Lead of Fashion, you'll report directly with the Head of Professional Services while working cross-functionally with Product, Engineering, Marketing, and Go-to-Market teams across the company to build one of Miro's newest vertical businesses from the ground up. You will own the strategy, go-to-market, and commercial success of Miro for Fashion, one of Miro's newest vertical businesses, built to bring Miro's platform to how fashion and apparel brands actually work.

What You Will Do

Own the zero-to-one for Miro's dedicated fashion solutions: build the specialized workflows that show fashion and apparel brands how Miro fits into their business — from seasonal planning to day-to-day execution — then own the continued scaling as it grows. Identify the use cases where Miro can win across fashion — spanning design, planning, production, merchandising, marketing, and retail execution — and translate them into a product and sales story fashion teams immediately recognize as their own problem.

Why It Might Be a Fit

You will be comfortable without a playbook — this role starts with more questions than answers, and you build the answers as you go. Builds trust quickly with senior stakeholders, on both the customer side and internally with Product and Engineering. Biased to action: prototypes and tests ideas rather than waiting for a fully-formed plan.

Requirements

• Grown up in fashion — you've spent your career inside apparel, footwear, or fashion retail brands, and understand the industry's calendar, players, and pressures from the inside
• Lived through a full season — you've seen a season go from planning and design through production, buying, and execution, and know where it actually breaks
• Applied technology to the problem — you've used or helped bring in digital tools (PLM, 3D design, merchandising, supply chain, or similar) to solve a real seasonal-planning or execution problem, not just watched from the sidelines
• Comfortable selling — you've sold something, product, services, or a point of view, and know how to run and close a commercial conversation

Benefits

• equity
• a wellbeing benefit
• a WFH equipment allowance
• an annual Learning & Development stipend