Head of Analytics

The Head of Analytics serves as the strategic lead for all program analytics, performance measurement, reporting, and marketing intelligence activities supporting the recruitment marketing program. This role owns the program's KPI framework, reporting architecture, dashboard strategy, and data governance processes, ensuring leadership has accurate, actionable insights to evaluate recruitment effectiveness and make informed investment decisions.

What You Will Do

Leading a team of analysts and reporting specialists, the Performance and Execution Analytics Manager is responsible for measuring performance across every recruitment marketing channel, including paid media, social media, search marketing, email marketing, SMS campaigns, recruitment events, employer branding initiatives, website engagement, and candidate acquisition activities.

Why It Might Be a Fit

This position transforms complex marketing and recruiting data into clear recommendations that help program leadership and Government stakeholders optimize campaign performance, improve candidate engagement, and maximize return on investment.

Requirements

• Active Top Secret Clearance
• Minimum of eight (8) years of professional experience in paid media, performance marketing, digital marketing, or recruitment marketing leadership roles.
• Ability to work on-site in the Washington, DC metropolitan area up to five days per week, with telework permitted when authorized by the Government.
• Demonstrated experience developing KPI frameworks, measurement strategies, and enterprise reporting structures.
• Experience building, maintaining, and presenting executive-level reporting dashboards and performance scorecards.
• Strong command of Google Analytics and digital marketing reporting platforms.
• Experience supporting digital marketing, recruitment marketing, workforce communications, or employer branding initiatives.
• Demonstrated ability to collect, analyze, interpret, and visualize complex datasets across multiple platforms and marketing channels.
• Experience developing campaign attribution models and performance measurement methodologies.
• Ability to translate technical data findings into clear, actionable recommendations for non-technical audiences.
• Strong understanding of paid media reporting, conversion tracking, funnel analysis, and ROI measurement methodologies.
• Excellent written, verbal, presentation, and stakeholder communication skills.
• Strong analytical, problem-solving, and strategic thinking capabilities.
• Experience managing multiple reporting priorities in fast-paced, deadline-driven environments.

Benefits

• A competitive Medical, Dental, and Vision plan
• Retirement Savings Plan
• Life Insurance
• AD&D Insurance
• Short Term and Long Term Disability Insurance
• 3 weeks of annual PTO
• 11 days of Holiday PTO
• Performance Awards
• Referral Bonus Plan (of up to $5,000/year)
• Education Reimbursement/Training (of up to $2,500/year)