Head of Growth Marketing

We're looking for a Head of Growth Marketing to own how Haystack grows new users, paying subscribers, and the revenue that comes with them, across mobile, web, and CTV. This is a hands-on, player-coach role, not a delegate-and-review one.

What You Will Do

Paid acquisition across every channel. Mobile, web, and CTV: Meta, Google, Apple Search Ads, and the CTV platforms. Drive installs and trials down to a CAC and payback we can scale on, and do it on more than one or two channels.

Why It Might Be a Fit

A track record of growing a consumer subscription / freemium product: moving paid subscribers up and to the right, not installs. Real analytical ownership. You can pull apart a dataset, find the thing that's off, and form a point of view from it without being handed a chart.

Requirements

• A track record of growing a consumer subscription / freemium product: moving paid subscribers up and to the right, not installs.
• Real analytical ownership.
• Genuinely AI-native.
• Hands-on performance marketing experience across Meta, Google, and Apple Search Ads, with an MMP (we use AppsFlyer) and the rest of the app-marketing stack (SKAdNetwork, attribution, etc.).
• CTV growth experience, or a clear reason you'll pick it up fast, since it's core to what we do.
• A strong executor who gets results with finite resources, manages the details, and raises a flag early when something's blocked or overloaded instead of letting it sit.
• Startup or small-team background.

Benefits

• See your work in the numbers every week, not every quarter.