Head of Marketing / VP of Marketing

Screencastify
Chicago, IL
Category Marketing
Job Description
Role Overview

The Head of Marketing / VP of Marketing will lead the full marketing lifecycle across B2B and B2C, spanning strategy through execution. This role requires a hands-on leader who can own the full picture, leveraging AI tooling to multiply team capacity and drive pipeline and revenue growth.

What You Will Do

The successful candidate will drive pipeline and revenue growth in close partnership with Sales, leveraging the B2C user base to fuel B2B acquisition. They will also own B2C marketing end-to-end, building a consistent outbound motion and converting marketing activity to closed revenue.

Why It Might Be a Fit

The ideal candidate will have driven measurable growth across both B2B SaaS and B2C consumer products, with experience in early-stage or growth-stage startups. They will be hands-on with AI marketing tools and have deployed agents or automated workflows in a real marketing context.

Requirements

  • Have driven measurable growth across both B2B SaaS and B2C consumer products.
  • Have thrived in early-stage or growth-stage startups (under 50 people) where you had responsibility to lead the marketing function.
  • Are hands-on with AI marketing tools and have deployed agents or automated workflows in a real marketing context.
  • Have built demand generation engines that connect marketing activity to pipeline and revenue.
  • Bring strong GTM partnership experience working closely with Sales.
  • Have deep product marketing chops: positioning, messaging, segmentation, and go-to-market execution.
  • Are a player-coach who sets strategy and then executes it yourself.
  • Have experience marketing in the Chrome Web Store (a plus).

Benefits

  • Competitive Compensation
  • 401(k) & Annual Performance Bonus Opportunity
  • Flexible Time Off (FTO) Policy
  • Parental Leave
  • Medical, Dental, & Vision Insurance
  • Divvy Bike Membership
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