Role OverviewThe Head of Performance Marketing will take the lead on generating qualified leads (MQLs) for our sales team and running tests to keep getting smarter about how we do it. This role is based onsite at our Lexington, KY office.
What You Will Do
The Head of Performance Marketing will own MQL generation, A/B testing & optimization, funnel & conversion tracking, campaign execution for target accounts, marketing/sales alignment, and reporting.
Why It Might Be a Fit
We're looking for a self-starter who's excited to take on more ownership and grow with us. You'll have a ton of room to grow as we do, and we love hearing new ideas.
Requirements
- 2-5 years of marketing experience - account strategy, campaign management, growth/performance marketing, or similar - ideally in B2B or B2B2C
- Some experience generating leads or pipeline in a cost-conscious way, without a big paid media budget
- Comfort testing and iterating on campaigns (landing pages, emails, ads)
- Familiarity with a CRM like HubSpot
- Basic understanding of how SaaS/subscription businesses work (MRR, trials, sales-assisted funnels)
- A self-starter who's excited to take on more ownership and grow with us
- An entrepreneurial mindset - you're insatiably curious, love learning and tinkering, and figure things out rather than waiting to be told exactly what to do
- Solid written communication skills
- Must be able to work in our Lexington, KY office
Benefits
- Health, Vision, and Dental Insurance
- Unlimited PTO and sick days
- Company paid Life insurance
- Company paid LTD insurance
- Flexible schedule
- 401k
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