Head of Performance Marketing

The Head of Performance Marketing owns the operational, financial, and analytical backbone of paid customer acquisition for the Direct-to-Clinician business at Eko. This role is a great fit for someone who thinks strategically, and thrives in a hands-on, technical, data-driven environment.

What You Will Do

You will lead and develop a high-performing team of performance marketers, working closely with them to refine the vision, execute a strategy informed by customer insights, and ultimately scale paid marketing initiatives to drive omnichannel customer acquisition and revenue growth for the direct provider business at Eko.

Why It Might Be a Fit

This is a high-impact role where you will lead and develop a high-performing team of performance marketers, working closely with them to refine the vision, execute a strategy informed by customer insights, and ultimately scale paid marketing initiatives to drive omnichannel customer acquisition and revenue growth for the direct provider business at Eko.

Requirements

• Bachelors Degree in Marketing, Economics, Mathematics, or related field
• 10+ years of relevant experience
• Creative thinker who is full of ideas, but follows a structured test-and-learn approach
• Experience managing a team of performance channel managers with a track record of growing, coaching and developing talent
• Deep hands-on experience managing at least a few of the following channels for direct response objectives: Paid Social, Paid Search, Display, YouTube, Linear TV, CTV, Influencer, Affiliate, Radio, Podcast, Direct Mail, Streaming Music
• Experience setting objectives and measurable goals, determining budgets, and delivering against bookings, revenue, and ROAS targets
• Top-notch analytical skills
• Humble and zero ego in spite of expertise—easy to work with, great cross-functional collaborator, and someone who is open to and welcomes their POV being challenged
• A ‘doer,’ with an ownership mentality and a bias towards action
• Structured thinker and communicator

Benefits

• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Learning and Development stipend