Role OverviewWe’re the team that connects what TikTok builds with how the world understands it. Our role is to turn product innovation into powerful marketing stories that drive clarity, adoption, and business impact. This role is dedicated to the NA PMC team with ownership in Industry Education for the region across all product levers to support new client acquisition and product growth goals.
What You Will Do
Drive product growth and adoption by developing strategic education roadmaps and educational content across all product levers. Own end-to-end lead nurturing models for NA through TikTok Academy that accelerate new client acquisition and product growth.
Why It Might Be a Fit
This role requires a consultative, customer-centric approach to align education initiatives with business objectives and advertiser needs. You will partner closely with our global counterparts to inform development of the TikTok Academy platform overall.
Requirements
- 5+ years of experience in product education strategy, content development, product marketing or client education roles
- Proven experience building and executing educational roadmaps or learning programs that drive measurable business outcomes
- Demonstrated ability to develop lead nurturing models or customer engagement campaigns
- Strong analytical skills to measure program impact and iterate based on performance data
- Strong cross-functional partnership skills, with experience collaborating with product marketing or product teams
- Excellent written and verbal communication skills, with ability to translate complex product concepts into clear, actionable educational content
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