Influencer Marketing Specialist (Onsite)

Weedmaps
Irvine, CA
Category Communications
Job Description
The Influencer Marketing Specialist will execute influencer marketing strategies across multiple social platforms to amplify brand awareness, community engagement, and user growth for cannabis-related content. This role involves collaborating with marketing, brand, and partnerships teams, sourcing influencers, managing campaigns, and tracking performance to optimize results. The focus is on building authentic relationships and ensuring brand alignment.

Requirements

  • Knowledge of social media landscape and content trends (TikTok, Instagram, Facebook, YouTube, emerging platforms)
  • Familiarity with FTC guidelines and cannabis marketing compliance
  • Experience with influencer management tools (GRIN preferred)
  • Negotiation and relationship-building skills
  • Organized, deadline-driven, and comfortable managing multiple campaigns
  • Communication and project management skills
  • Ability to work in a fast-paced environment
  • Passion for cannabis

Benefits

  • Physical Health benefits
  • Mental Health benefits
  • Employee - employer paid premium 100%
  • Company contribution to a HSA
  • Employee - employer paid 1x salary up to $250,000
  • 401(k) Retirement Plan
  • Generous PTO
  • Paid Sick Leave
  • Company Holidays
  • Supplemental, voluntary benefits
  • Student Loan Repayment/529 Education Savings
  • FSA (Medical, Dependent, Transit and Parking)
  • Voluntary Life and AD&D Insurance
  • Critical Illness Insurance
  • Accident Insurance
  • Short- and Long-term Disability Insurance
  • Pet Insurance
  • Family planning/fertility
  • Identity theft protection
  • Legal access to a network of attorneys
  • Paid parental leave
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