Labor Law - Senior Specialist, Membership & Marketing

Requirements

• Conduct quality assurance audits of the Section webpages to ensure organizational standards are maintained and are compliant with standards and policies.
• Oversee creation and maintenance of entity's web pages.
• Partner with Information Technology to update and maintain the entity’s website, discussion lists and web forums.
• Conceptualize and execute assigned efforts to attract and/or retain members of the Section.
• Create and recommend annual marketing plan including all tactics, such as recruiting and retention campaigns and materials by direct and e-mail, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking.
• Market membership, products, events and other services.
• Assist with development and execution of strategic marketing plans, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives, including the integration of all marketing and communication efforts.
• Serve as member liaison, which may include staffing member committees.
• Manage the design, production and delivery of marketing and promotional messages across various channels, including e-mail, social media, direct mail, and/or print advertising.
• Perform research, data analysis and regular reporting to aid in strategic decision making.
• Build and assist in managing social media profiles and presence, including Facebook, LinkedIn and Instagram.

Benefits

• 401(k)
• Medical
• Dental
• Vision
• Flexible spending accounts
• Health spending accounts
• Supplemental life and disability insurance
• Prepaid legal programs
• Complimentary membership to the American Bar Association