Role OverviewLaunch Potato is a discovery and conversion company that reaches tens of millions of people every month. The Lead Analytics Manager will own the reporting infrastructure that powers decision-making across various verticals, partnering closely with business teams to uncover meaningful trends and connect data work to decisions that move the business.
What You Will Do
The Lead Analytics Manager will actively engage with stakeholders to audit existing reporting, develop a roadmap to standardize reporting, and improve dashboard standardization. They will also work on ad hoc requests with accuracy and business context, and deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
Why It Might Be a Fit
The Lead Analytics Manager will be responsible for building trust with the business team through education, best practices, and a standardized reporting suite. They will also be expected to have a strong understanding of the full funnel metrics that support each team and be a go-to analytical partner who recommends action, not just reports findings.
Requirements
- Expert SQL & Comfortable with Unstructured Complex Data
- Reporting Ownership & Data Literacy
- Performance Marketing Optimization
- Advanced LookML Development (or equivalent in Power BI / Tableau)
- Curiosity & Business Depth
- Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing
Benefits
- Base salary of $120,000 to $150,000 per year
- Profit-sharing bonus
- Competitive benefits
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