Lead Applied Scientist, Marketing

As a Lead Applied Scientist, you will own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. You will be immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.

What You Will Do

Your primary responsibilities will include owning the Insurance vertical's primary modeling work end-to-end with measurable ROAS impact, delivering buying models that maintain positive ROAS and quality, driving lead quality improvements across our portfolio of brands, establishing a trusted partnership with vertical business stakeholders, and producing trusted output.

Why It Might Be a Fit

To be successful in this role, you will need to have a strong ability to build effective models that drive business impact, hands-on experience building and deploying ML solutions in the AWS cloud, and expertise in Python and SQL. You will also need to be able to start with the problem and the metric, not the model, and stay engaged from problem definition through deployed performance.

Requirements

• Proven experience in digital marketing, performance marketing, or the leadgen industry
• Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
• Strong modeling fundamentals: the ability to build effective models that drive business impact
• Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
• Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
• Expert Python and SQL
• 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact

Benefits

• Base salary paid semi-monthly
• Profit-sharing bonus
• Competitive benefits