Role OverviewAs a Lead Creative Strategist at Launch Potato, you will own the end-to-end briefing process for all creative entering production, analyze creative performance data, and maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times.
What You Will Do
You will write production-ready briefs, manage UGC creators, and drive cross-vertical learning to maximize testing cadence and exploit proven winners.
Why It Might Be a Fit
You will accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers, and you will have the opportunity to work with a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Requirements
- 5+ years experience with direct response creative strategy ownership and performance media buying
- Performance data fluency
- Demonstrated experience writing production-ready briefs
- Ability to work across multiple verticals and formats simultaneously
- Strong copywriting ability
- Experience leveraging AI tools like Claude or AI Asset Production tools
Benefits
- Base salary
- Profit-sharing bonus
- Competitive benefits
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