Role OverviewLaunch Potato is a digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. We’re looking for a Lead Data Analyst to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals.
What You Will Do
You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren't currently seeing.
Why It Might Be a Fit
This is NOT a role for someone who wants to build dashboards and hand them off, it's for someone who cares deeply about whether the work they build gets used, understood, and acted on. You'll have a clear growth path into becoming a proactive analytical partner who helps the team see around corners.
Requirements
- Expert SQL & Comfortable with Unstructured Complex Data
- Reporting Ownership & Data Literacy
- Performance Marketing Optimization
- Advanced LookML Development (or equivalent in Power BI / Tableau)
- Curiosity & Business Depth
Benefits
- Base salary: $120,000 to $150,000 per year, paid semi-monthly
- Profit-sharing bonus
- Competitive benefits
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