Role OverviewLaunch Potato is a discovery and conversion company that reaches tens of millions of people every month. The Lead Data Analyst will own the reporting infrastructure that powers decision-making across various verticals, partnering closely with business teams to uncover meaningful trends and connect data work to decisions.
What You Will Do
The Lead Data Analyst will be responsible for extracting accurate insights from raw data, building and standardizing reports, and driving adoption of data literacy across teams. They will also be expected to connect data directly to levers that move the business, such as campaign performance and conversion rates.
Why It Might Be a Fit
The ideal candidate will have a strong analytical mindset, business acumen, and communication skills. They will be driven to grow business knowledge and become a trusted analytical partner, not just a builder of reports.
Requirements
- Expert SQL skills
- Comfortable with unstructured complex data
- Reporting ownership and data literacy
- Performance marketing optimization
- Advanced LookML development (or equivalent in Power BI/Tableau)
- Curiosity and business depth
- Minimum 7 years of experience in business intelligence or analytics
Benefits
- Base salary
- Profit-sharing bonus
- Competitive benefits
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