Role OverviewThe Influencer and creator marketing lead owns the channels where DEKA FIT wins or loses attention: TikTok, Instagram, Facebook, and the local influencer networks that give each event its hype. This is a growth role first and a content role second - every piece of creative, every creator partnership, and every post exists to move a ticket-sales number and pull new athletes into the DEKA FIT ecosystem.
What You Will Do
Turn attention into transactions - daily ticket sales and net-new customer acquisition - through organic social, the "NAM Noisemakers" influencer program, and tightly coordinated support of paid, email, and PR efforts.
Why It Might Be a Fit
You are the person in the building who lives and breathes social - you read a feed the way others read a P&L. But you don't operate in a silo. Paid media, email/SMS, PR, and grassroots partnerships all draw on the same organic insight and creative assets you produce, and you draw on their data and reach in return.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- 5+ years of experience in influencer marketing, social media marketing, or digital marketing
- Proven success managing influencer campaigns and growing organic social media channels (TikTok, Instagram, and Facebook)
- Experience tracking campaign performance using analytics, promo codes, or UTM links
- Strong understanding of social media trends, content strategy, and creator partnerships
- Excellent communication, project management, and collaboration skills
- Experience in the fitness, sports, wellness, or events industry is a plus
Benefits
- Paid holidays
- Vacation time
- Health insurance
- Retirement plan
- Equity (stock options)
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