Lifecycle & Digital Growth Marketing Manager

This role is critical to Redzone's growth. The Lifecycle & Digital Growth Marketing Manager will bridge marketing automation, lifecycle strategy, and digital demand generation to turn audience engagement into measurable revenue. The successful candidate will own end-to-end email marketing, build segmentation strategies for customers and prospects, and run digital nurture programs that support every stage of the buyer's journey.

What You Will Do

The Lifecycle & Digital Growth Marketing Manager will be responsible for operationalizing current ad-hoc programs, influencing an estimated 15–20% incremental pipeline contribution from digital channels within the first year. Key responsibilities include owning email marketing operations, nurture programs, and list health, developing and maintaining segmentation models for customers and prospects, and executing A/B and multivariate tests across channels.

Why It Might Be a Fit

The successful candidate will be a data-driven, AI-native professional with 5+ years of experience in B2B lifecycle or demand gen, ideally in SaaS/Industrial tech. They will have strong hands-on email marketing experience, including audience segmentation and nurture program design, and a clear understanding of how AI can be applied to marketing workflows.

Requirements

• 5+ years of experience in B2B lifecycle or demand gen, ideally in SaaS/Industrial tech
• Strong hands-on email marketing experience, including audience segmentation and nurture program design
• Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics
• Experience with marketing automation/email tools (e.g., Marketo)
• Knowledge of Salesforce and intent data (6Sense/Demandbase)
• Proven track record of driving revenue through digital and lifecycle testing

Benefits

• Medical, dental, and vision coverage
• 401(k) plan with company match
• Short-term and long-term disability coverage
• Life insurance
• Paid-time off
• Parental leave
• Flexible spending accounts
• Employee assistance program