Role OverviewAs Lifecycle Marketing Lead, you'll define and own the end-to-end client journey across email, SMS, and future lifecycle channels. You'll combine data, experimentation, customer psychology, and thoughtful messaging to improve scheduling, retention, cross-sell, and reactivation outcomes.
What You Will Do
You'll own Prosper's lifecycle marketing strategy, design and execute structured experimentation, operate and optimize our lifecycle platform, analyze and optimize, create compelling customer communications, build systems and processes, and partner across the organization.
Why It Might Be a Fit
You'll thrive in this role if you're equal parts strategist and operator, think in customer journeys rather than individual campaigns, love using data to inform decisions, and are energized by understanding what motivates people to take action.
Requirements
- 5–8 years of experience in marketing, growth, or related disciplines
- At least 2 years focused on lifecycle marketing
- Hands-on lifecycle platform expertise
- Strong analytical foundation
- Customer journey thinker
- Exceptional ownership
- Strong experimentation mindset
- Thoughtful copywriter
- Technical curiosity
- Cross-functional operator
- Builder mindset
- Mission-driven
Benefits
- Mission-driven work
- Opportunity to make a meaningful impact on autistic and neurodivergent adults
- High-ownership, high-performance culture
- Opportunity to build systems that will scale alongside the business
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