Lifecycle Marketing Lead

Directive Consulting is a leading B2B performance marketing agency that delivers real revenue. The Lifecycle Marketing Lead will help build a dedicated Lifecycle Marketing practice to turn demand into pipeline, revenue, repeat purchases, expansion, and long-term customer value. The role requires a player-coach approach, hands-on strategy, platform architecture, client delivery, and execution while defining how Directive approaches Lifecycle Marketing.

What You Will Do

The Lifecycle Marketing Lead will establish lifecycle strategies, build customer and prospect journeys, develop segmentation strategies, identify gaps in existing lifecycle programs, and establish measurement frameworks. They will also be hands-on with client delivery, working across client technology stacks, and owning relationships with clients.

Why It Might Be a Fit

The ideal candidate will have 6+ years of experience in Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines, with a strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement. They will also have experience working with imperfect data, creating practical strategies, and connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes.

Requirements

• 6+ years of experience in Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines
• Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models
• Hands-on experience architecting lifecycle programs from scratch
• Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement
• Experience working with imperfect data and creating practical strategies
• Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes

Benefits

• Competitive base salary ($100,000-$120,000 USD)
• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid medical plan for you and 50% employer contribution for your dependents
• Mental health support through Spring Health and Headspace
• Physical therapy through Omada and Aaptiv virtual workouts
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Company-wide Retreat