Lifecycle Marketing Manager

Munchkin is seeking a strategic and results-oriented Manager of Lifecycle Marketing to join our growing DTC team. This hybrid role offers a high-impact opportunity to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels.

What You Will Do

Develop and implement a comprehensive lifecycle marketing strategy focused on customer engagement and retention, design and enhance customer journeys across acquisition, engagement, and retention, lead the development of retention programs such as loyalty initiatives, re-engagement efforts and other CRM strategies.

Why It Might Be a Fit

Ideal candidate will be adept at building and optimizing customer journeys, leveraging data, and leading initiatives that foster long-term brand loyalty and will be a champion cross-functional collaborator.

Requirements

• 6-8+ years in lifecycle, retention, or CRM marketing, with a focus on DTC or e-commerce
• Analytical Skills: Strong analytical and data-driven mindset with experience using customer insights and KPIs to drive strategy and decision-making
• Technical Skills: Proficient in CRM tools and marketing automation platforms, with experience in data analysis and visualization tools
• Customer-Centric Approach: Proven ability to develop strategies that prioritize customer needs, satisfaction, and brand loyalty, in alignment with Munchkin's mission
• Cross-Channel Expertise: Hands-on experience managing lifecycle marketing across email, SMS, push notifications, and direct mail
• Collaboration: Exceptional interpersonal and communication skills, with a track record of effective cross-functional collaboration
• Creative Problem Solver: Innovative thinker with the ability to bring fresh ideas to a fast-paced, mission-driven environment

Benefits

• medical
• vision
• dental
• prescription drug coverage
• life insurance
• wellness benefits
• generous employer-matched 401(k) plan
• Paid Childcare Leave
• bonus
• opportunities to earn equity
• annual weeklong global office closures
• hybrid work environment