Role OverviewThe Revenue Marketing team at Mixpanel is responsible for pipeline generation across paid, organic, and product-led channels. This role sits within that team as its dedicated lifecycle owner, accountable for the programs and systems that turn interest into pipeline and move high-quality leads toward a meeting.
What You Will Do
As our Lifecycle Marketing Manager, you own the lifecycle marketing program from lead capture through demo booked nurture sequencing, segmentation logic, and revenue tracking. You'll build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows.
Why It Might Be a Fit
We're looking for someone with 4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program from strategy through execution. You should have hands-on experience building in HubSpot (or a comparable MAP) and a strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context.
Requirements
- 4+ years in lifecycle, email, or demand gen marketing
- Hands-on experience building in HubSpot (or a comparable MAP)
- Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context
- Ability to partner effectively with both technical and non-technical stakeholders
- Analytical mindset, you measure what you build, and you use data to iterate
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
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