Role OverviewThe Lifecycle Marketing Manager owns the always-on programs that drive conversion from handraiser to qualified meeting. This role sits within the Revenue Marketing team at Mixpanel, responsible for pipeline generation across paid, organic, and product-led channels.
What You Will Do
The main day-to-day responsibilities include building the nurture infrastructure, establishing best practices, and acting as a strong partner to regional campaign managers who need scalable, repeatable plays they can execute with confidence.
Why It Might Be a Fit
The ideal candidate has 4+ years of experience in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program from strategy through execution. They should have hands-on experience building in HubSpot and a strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context.
Requirements
- 4+ years in lifecycle, email, or demand gen marketing
- Hands-on experience building in HubSpot (or a comparable MAP- Marketo)
- Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context
- Ability to partner effectively with both technical and non-technical stakeholders
- Analytical mindset, with the ability to measure what you build and use data to iterate
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
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