Role OverviewAs a Lifecycle Marketing Manager at Everfit, you will own the full customer journey from activation through retention and expansion. You'll design and execute data-driven email, push, and in-app campaigns that deepen engagement with our coach and trainer community, reduce churn, and drive revenue growth.
What You Will Do
You'll own lifecycle strategy across the full funnel: onboarding, engagement, retention, win-back, and expansion spanning email, push notifications, in-app messaging, and SMS. You'll build and optimize automated drip sequences and triggered campaigns in iterable that respond to real user behavior and milestones.
Why It Might Be a Fit
You'll partner with Product Marketing to translate each feature's value props into the right message, delivered at the right moment in a coach's journey. You'll leverage AI tools to accelerate content production, personalization, and campaign iteration. You'll develop deep empathy for our coach and trainer community and bring that insight into every campaign.
Requirements
- 4+ years of lifecycle, CRM, or retention marketing experience
- Ideally at a B2C or prosumer SaaS company
- Hands-on experience with a major marketing automation platform
- Strong analytical instincts
- Experience designing and interpreting A/B and multivariate tests
- Clear, compelling copywriting skills
- Fluency with AI-assisted tools for content creation, segmentation, and campaign optimization
Benefits
- Competitive salary
- Equity package
- Hybrid work environment
- Annual company retreat
- Health Insurance benefits
- A tight-knit, mission-driven team where your work has direct, visible impact
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