Role OverviewWe're looking for a Lifecycle Marketing individual contributor to execute nurture campaigns across our Employee Experience (EX) product family. You'll partner closely with Content Strategy, Digital Marketing, and Product Marketing to keep messaging relevant across each stage of the customer journey.
What You Will Do
You'll execute nurture campaigns across the EX product family's active programs, including always-on demand gen, trial journey nurture, re-engagement, and reincentivization/win-back. You'll also partner with the Lifecycle Marketing Manager on journey-framework build-out and monitor email and database health.
Why It Might Be a Fit
We're looking for someone with 4–6+ years of experience in B2B email/lifecycle marketing, ideally at a SaaS company. You should have hands-on experience with marketing automation platforms and a working knowledge of HTML/CSS as it relates to email production.
Requirements
- 4–6+ years of experience in B2B email/lifecycle marketing
- Hands-on experience with marketing automation platforms (Marketo preferred)
- Familiarity with CRM systems (Salesforce) and lead scoring/routing processes
- Working knowledge of HTML/CSS as it relates to email production
- An analytical mindset — comfortable pulling and interpreting campaign performance data to inform iteration
- Experience partnering cross-functionally with content, demand gen, and sales teams
- Knowledge of email deliverability and compliance best practices (GDPR, CCPA)
Benefits
- Annual base salary range: $123,000 - $152,000
- Bonus/equity may be available
- Flexible thinking and opportunities to grow your career
- Inclusive teams and a workplace that reflects the diverse world we serve
]]>