Lifecycle Marketing Specialist (Member Retention)

The Lifecycle Marketing Specialist will own and optimize member communications, personalized journeys, and digital experiences to strengthen engagement, improve retention, and increase member lifetime value. This role requires balancing strategic ownership with detailed execution, partnering across Club Operations, Programs, BI/Data, Rev Ops, Engineering, and Marketing to create personalized experiences that help members feel connected, engaged, and successful throughout their Midtown journey.

What You Will Do

You will help members get more value from their Midtown membership through personalized communications, digital experiences, and lifecycle marketing strategies that drive engagement and retention. This includes owning the channel strategy, execution, and optimization of member campaigns and lifecycle journeys, building and maintaining CRM segmentation, automated workflows, and behavior-based journeys, and developing and executing personalized member communications across app, push notifications, email, and in-club digital screens.

Why It Might Be a Fit

To succeed in this role, you will need to have required knowledge of lifecycle marketing, CRM strategy, and member engagement best practices, as well as essential skills in building and optimizing multichannel lifecycle campaigns and member journeys, advanced HubSpot or similar CRM platform expertise, and strong copywriting, editing, and editorial judgment.

Requirements

• 3-5 years of lifecycle marketing, CRM, customer engagement, retention marketing, or related experience
• Bachelor's degree in Marketing, Communications, Business, Analytics, or related field
• Hands-on ownership of campaigns, journeys, segmentation, and performance optimization
• Experience developing cross-channel communications across app, push, email, and other digital channels
• Experience with CRM, CMS, analytics, and marketing technology platforms; HubSpot and Amplitude experience strongly preferred

Benefits

• Complimentary individual Midtown club membership
• Associate discounts, recognition programs, and professional development support
• Medical, dental, and vision insurance
• 401(k) retirement savings plan with company match
• Paid time off and paid parental leave
• Flexible Spending Accounts
• Life, AD&D, and disability insurance