Manager, Ad Sales Marketing

Requirements

• Develop and execute strategic ad sales marketing initiatives that drive demand for CCO’s advertising solutions across agencies, brands, and programmatic buyers.
• Lead the creation of high-impact sales presentations, one-sheets, pitch narratives, event packages, and storytelling frameworks used by National and Local Sales teams.
• Partner with Programmatic Sales and Digital Strategy teams to position CCO’s programmatic offerings, audience solutions, and digital capabilities in a compelling and competitive manner.
• Ensure all sales marketing materials align with corporate positioning, business priorities, and revenue objectives.
• Partner closely with Product Marketing to translate product innovation, functionality, and data insights into persuasive, sales-ready narratives.
• Collaborate with Research & Analytics to develop marketplace insights, category intelligence, and data-driven storytelling that unlock new revenue opportunities.
• Work with Regional and Field Marketing teams to develop scalable materials and programs that can be deployed effectively across national and local markets.
• Drive cross-functional alignment to ensure consistency in messaging, positioning, and execution.
• Serve as the strategic lead for marketing requests submitted through CCO’s “Marketing Solutions” process, overseeing intake, prioritization, and delivery.
• Establish clear workflows and expectations across Creative, Communications, Product, Research, Data, and Sales stakeholders.
• Ensure deliverables are aligned with revenue impact, business priorities, and quality standards.
• Develop on-brand, visually compelling sales collateral supporting new business development and client retention initiatives.
• Support RFP responses, category packages, sponsorship programs, and custom marketing solutions that address client objectives and marketplace opportunities.
• Proactively identify opportunities to equip Sales teams with tools and narratives that drive incremental revenue.
• Maintain a strong understanding of customer needs, competitive dynamics, industry trends, and technological innovation within the out-of-home and ad tech landscape.
• Translate marketplace intelligence into actionable marketing strategies that differentiate CCO’s offerings.
• Contribute strategic recommendations that inform new marketing initiatives and revenue-generating opportunities.
• Drive process improvements that enhance efficiency and clarity across Marketing Solutions, Creative, Product, Sales, and Programmatic teams.
• Maintain and evolve centralized libraries of sales materials, templates, and creative assets to ensure accessibility and consistency.
• Support all other duties as assigned.

Benefits

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups