Manager, Brand Strategy & Activation

Mattel, Inc.
Any Location, NY
Category Operations
Job Description
Mattel is seeking a Manager, Brand Strategy & Activation to support the Director in defining the long-term brand vision, positioning, and cross-category strategy. The role will involve developing and executing strategies to accelerate brand awareness, power key launches, and grow the full franchise business. The ideal candidate will have a strong foundation in brand strategy, franchise strategy, or brand building, and experience working across content, retail, eCommerce, and/or experiential marketing.

Requirements

  • 6+ years of experience in marketing, with a strong foundation in brand strategy, franchise strategy, or brand building
  • Strong strategic thinker with proven ability to define brand vision, develop scalable narratives, and drive long-term roadmaps
  • Experience working across content, retail, eCommerce, and/or experiential marketing, with a track record of delivering integrated brand initiatives

Benefits

  • Competitive total pay programs
  • Comprehensive benefits
]]>