Role OverviewThe Manager of Consumer Insights position is responsible for leading the design and execution of primary research, with support from analysts and third-party vendors/agencies. This role serves as a strategic thought partner to key stakeholders, proactively shaping research agendas, driving alignment, and ensuring insights are translated into action to inform business decisions.
What You Will Do
Responsibilities include working with industry-leading research vendors to conduct qualitative and quantitative primary research initiatives, managing complex workstreams across multiple stakeholders, and translating findings into actionable recommendations for League and Club stakeholders.
Why It Might Be a Fit
The ideal candidate will have a strong analytical platform experience, knowledge of custom and syndicated media measurement tools, and the ability to effectively communicate insights to a variety of stakeholders.
Requirements
- 5+ years of relevant experience
- Vendor and/or internal analyst oversight experience
- Demonstration of strong people management skills
- Ability to outline research objectives and quantitative surveys based on business questions
- Experience synthesizing quantitative and qualitative research results and writing concise reports
- Experience presenting and effectively communicating insights to a variety of stakeholders
- Strong project management and relationship-building skills
- Experience with a range of research methods
- Knowledge and proficiency with custom and syndicated media measurement tools
- Understanding of the application of various analytic techniques
- Broad familiarity with the sports and entertainment industry
Benefits
- Comprehensive benefits offerings
- In-person work at NFL offices
- NO RELOCATION ASSISTANCE WILL BE PROVIDED
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