Manager, Digital Strategy, US Latin

Sony Music Global Job Board
Miami, FL
Category Data Analyst
Job Description
Sony Music Entertainment is seeking a bilingual Manager to focus on the digital strategy of the Latin Music roster across Spotify, Apple Music, and YouTube. The role involves playlist strategy, content performance analysis, and data-driven playlisting to drive consumption, visibility, and engagement. The ideal candidate will have a deep understanding of the Latin music market and digital streaming platforms.

Requirements

  • Bilingual proficiency in English and Spanish (required)
  • 1-3 years of experience in a digital/streaming, playlist strategy, or digital marketing role (preferably in music or entertainment)
  • Proven expertise in SEO optimization for music content across DSPs and YouTube (metadata, keywords, tagging, search/discovery strategies)
  • In-depth knowledge of Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Music Connect, and other analytics tools.
  • Strong understanding of Latin music genres, audiences, and market trends.

Benefits

  • Medical, dental, vision, life & disability coverage
  • 401K
  • Company-paid identity theft protection
  • Pet, mental health, and meditation resources
  • Subsidized child and elder care
  • Adoption, surrogacy, tuition, and student loan programs
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