Manager Growth Performance and Marketing Analytics

The Manager, Growth Performance & Marketing Analytics is responsible for leading day-to-day performance analysis across Marketing and translating data into clear business recommendations. This role connects marketing activity, customer behavior, digital performance, CRM engagement, media effectiveness, and business outcomes to help the organization understand what is happening, why it is happening, and what actions should be taken.

What You Will Do

Lead weekly and monthly marketing performance analysis, translate complex data into clear executive narratives, and partner with Growth Marketing and Digital Experience teams to connect digital behavior and customer journey insights to customer experience and brand priorities.

Why It Might Be a Fit

This role requires strong marketing mix modeling experience, a strong understanding of marketing KPIs, and the ability to translate complex data into clear business insights and recommendations.

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Analytics, Business, or related field.
• 7+ years of experience in marketing, growth, digital, ecommerce, CRM, media, or business performance analytics.
• Strong Marketing Mix Modeling (MMM) experience, including applying MMM insights to marketing investment and optimization decisions.
• Strong Power BI experience, including building and interpreting dashboards and performance reporting.
• Experience with advanced marketing measurement, including incrementality, geo-testing, lift studies, holdouts, attribution, and customer journey analysis.
• Strong understanding of marketing KPIs, customer acquisition, conversion, retention, revenue, and marketing effectiveness.
• Ability to translate complex data into clear business insights, recommendations, and executive-ready narratives.
• Experience with web/digital analytics platforms such as Adobe Analytics/CJA or GA4 and working with CRM, media, and customer data.
• Experience with SQL, Adobe Experience Platform/CDP, paid media platforms, or marketing measurement tools.

Benefits

• Competitive compensation
• Comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount