Manager, Paid Media

Caseware
Boston, MA
Job Description
Caseware is seeking a Manager, Paid Media to lead the global strategy and optimization of paid media campaigns across various channels. This role involves aligning campaigns with business goals, generating leads, and maximizing ROI. The position requires strong analytical skills and collaboration with regional teams to execute campaigns and track performance.

Requirements

  • Develop and execute multi-channel paid media strategies.
  • Manage and optimize North America campaigns.
  • Apply AI-powered solutions to enhance campaign performance.
  • Collaborate with content and creative teams.
  • Track and analyze global performance metrics.
  • Monitor and analyze global performance of ABM programs.

Benefits

  • Competitive compensation
  • Comprehensive benefits
  • Flexible work options
  • Remote work opportunities
  • Generous time-off policies
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