Role OverviewThe Consumer Web Manager (Discover/Shop) will lead the translation of Product, Brand, Integrated Services, and business priorities into integrated digital marketing strategies and campaigns that deliver measurable results across Ford’s Tier 1 consumer web experiences.
What You Will Do
Lead campaign planning and go-to-market execution for major launches, product enhancements, promotional moments, incentives, and targeted audience initiatives, ensuring high-visibility programs are coordinated across owned and paid media.
Why It Might Be a Fit
Partner with Analytics and Data teams to advance test-and-learn plans across vehicle homepages and feature pages, using performance insights to shape optimization and personalization recommendations.
Requirements
- Strategic, results-oriented leader
- Marketing, sales and service expertise
- Data-driven insights
- Innovative solutions
- Digital marketing execution
- Collaboration across Analytics and Data, User Experience, Brand Marketing, and Digital Product Management teams
- Agentic and generative AI tools
- Content development
- Workflow efficiency
- Personalized digital experiences
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or similar retirement plan
- Paid time off
- Wellness programs
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