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Marketing Analyst - Temporary/Full Time
Buckner International
Dallas, TX
Category
Data Analyst
Apply for Job
Remote
Job Description
Buckner Retirement Services is seeking a Marketing Analyst to join their team to help inspire the lives of their seniors. The Marketing Analyst will deliver clear, data-driven insights through analysis and research to improve lead generation, conversion, occupancy, and overall revenue performance for BRS.
Requirements
Build dashboards that track key KPIs across all communities
Analyze sales funnel performance to identify bottlenecks in pipelines
Measure the effectiveness of digital, print, direct mail, and marketing plan lead aggregators
Analyze cost per inquiry (CPI), cost per lead (CPL), cost per move-in (CPM), and channel ROI for each community and the overall system
Partner with sales and operations to improve data capture, workflows, and lead attribution accuracy
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