Marketing Analyst - Temporary/Full Time

Buckner International
Dallas, TX
Category Data Analyst
Remote
Job Description
Buckner Retirement Services is seeking a Marketing Analyst to join their team to help inspire the lives of their seniors. The Marketing Analyst will deliver clear, data-driven insights through analysis and research to improve lead generation, conversion, occupancy, and overall revenue performance for BRS.

Requirements

  • Build dashboards that track key KPIs across all communities
  • Analyze sales funnel performance to identify bottlenecks in pipelines
  • Measure the effectiveness of digital, print, direct mail, and marketing plan lead aggregators
  • Analyze cost per inquiry (CPI), cost per lead (CPL), cost per move-in (CPM), and channel ROI for each community and the overall system
  • Partner with sales and operations to improve data capture, workflows, and lead attribution accuracy
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