Marketing Analytics Consultant

Inizio Partners Corp
Chicago, IL
Category Consulting
Job Description
We are seeking a skilled and dynamic Marketing Analytics Consultant with over 4 years of experience in data analytics and marketing. The ideal candidate will bring a strong technical skillset in SQL, Python, and statistical analysis, alongside deep knowledge of marketing analytics frameworks and consumer behavior analysis.

Requirements

  • Conduct in-depth analysis on customer behavior, including customer segmentation and clickstream data analysis from digital assets (mobile app, website, etc.).
  • Perform statistical analysis to uncover insights, trends, and patterns in marketing data that will inform decision-making.
  • Design and implement A/B testing and experiments to evaluate marketing initiatives and optimize customer acquisition, retention, and engagement strategies.
  • Leverage marketing analytics frameworks such as customer segmentation, and attribution analysis to provide strategic insights.
  • Use SQL and Python for data extraction, cleaning, and analysis to provide actionable insights from various data sources.
  • Prepare and present detailed reports, dashboards, and insights to senior management and executives, distilling complex data into clear and actionable recommendations.
  • Assist in preparing executive-level presentations and help drive data-driven decision-making at the leadership level.
  • Continuously monitor and evaluate the performance of marketing campaigns, providing recommendations for optimization.
]]>