Role OverviewThe Marketing B2C/eCommerce Channel Manager will develop and implement campaigns tailored to target audiences' motivations and needs, collaborate with marketing, finance, and sales teams, and own B2C channel KPIs.
What You Will Do
The role involves performance marketing, demand generation, marketing attribution and reporting, event/tradeshow marketing, and utilizing data and analytics to improve campaign performance.
Why It Might Be a Fit
The ideal candidate will have knowledge of digital marketing and performance marketing, experience with Google Analytics 4 and related performance marketing platforms, and analytical and problem-solving skills.
Requirements
- Bachelor's degree in marketing, Business, or a related field
- 7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation
- Experience managing eCommerce websites and platforms, including Shopify or WooCommerce
- Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation
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