Marketing Business Partner

Arcadis
Any Location, TX
Category Marketing
Job Description
Arcadis is seeking a Marketing Business Partner to increase brand awareness of Arcadis in the US and accelerate regional revenue growth for Places. This is a hands-on role working primarily in partnership with Arcadis business line and Sales leaders in the US.

Requirements

  • Develop and deliver high-impact, targeted omnichannel marketing initiatives
  • Partner with regional marketers, event specialists, account-based marketers, and the global hub of performance marketing teams
  • Develop a US marketing plan that aligns strategic US business goals with global marketing initiatives
  • Collaborate actively with regional business and sales teams to drive growth and fast-track high-value opportunities
  • Work with the Global Marketing Hub and local Arcadis experts and account leaders to deeply analyze and define key US customer segments
  • Map out each buyer's journey to uncover decision drivers and pain points
  • Adapt global brand, sector-based, and personal based messaging and content to ensure local market nuances, cultural preferences, and regional pain points are reflected
  • Serve as the 'on-the-ground sensor' for the Global Marketing Hub, providing updates on local competitor activities and relaying local market-specific insights

Benefits

  • Medical, dental, and vision
  • EAP
  • 401K
  • STD
  • LTD
  • AD&D
  • Life insurance
  • Paid parental leave
  • Reward & recognition program
  • Optional benefits including wellbeing benefits, adoption assistance, and tuition reimbursement
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