Marketing Cloud Developer

CMT SERVICES, Inc.
Any Location, MD
Job Description
The Marketing Cloud Developer will support the continued growth of the Salesforce Marketing Cloud (SFMC) solution, designing and developing email communications, configuring and customizing the SFMC application, and guiding the overall direction of our Marketing Cloud instance.

Requirements

  • Partner with Product Owner to review business requirements to design and develop solutions to meet communication objectives
  • Design, build, test and send emails in SFMC
  • Understanding of nurture program functionality, capabilities and build upon request
  • Segment and analyze SFDC and other prospect databases to target campaigns and provide targeting recommendations
  • Application of tracking on all marketing automation tactics
  • Reporting on marketing automation programs to highlight opportunities for enhancement to improve metrics & KPIs.
  • Perform testing of emails, campaigns, pages, and data as needed and on time
  • Assist with SFMC data hygiene and system maintenance
  • Prepare and import lists into SFMC
  • Assist with marketing automation-specific troubleshooting requests as submitted
  • Provide recommendations on customer journey and communication best practices.
  • Build and maintain marketing automation campaigns that nurtures prospects through email and form template creation, landing page development, list segmentation, scoring
  • Develop reporting and dashboards to communicate campaign and marketing effectiveness
  • Interpret and translate metrics into insightful analysis to drive change and campaign performance
  • Provide support for Salesforce and Marketing Cloud data integrations
  • Work with MuleSoft integrations with LMS – D2L and SIS – PeopleSoft Campus Solution, AWS –RedShift.
  • Document solution and architecture decisions
  • Assist in monthly feature releases

Benefits

  • No benefits listed
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